Is there a difference in max alcohol allowed to take to US between personal use and marketing use?

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Yes, there is a difference, as stated by the Alcohol and Tobacco Tax and Trade Bureau:

Personal Importation of Beverage Alcohol Products

...

A gift of beverage alcohol products connected with the solicitation of orders for (or the sale of) such products is considered to be for commercial use and may only be conducted by a federally licensed importer.

Therefore there's no "tax free" limit and you must do the import through a licensed importer, rather than on a regular flight.

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