How and why did limerence come to be idolized as it is in modern Western society?

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This is indeed the dominant topic in the arts, at least in the Western art. Some say that this is a recent phenomenon, but in fact it is present in the Western art from the very beginning of its modern genres, precisely from the times of the Roman empire. In the oldest surviving novel, Aethiopica by Heliodorus (3d or 4th century ad), this is the main topic. It does not seem to be prominent or even present in the earlier literature. But this particular novel contains in the nutshell all plots of the later romance novels up to Hollywood movies.

I have no sufficient knowledge of Chinese or Indian classical cultures, but I conjecture that this feature was originally present only in Western culture.

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