Upvote:0
I was able to find this section of the fair use policy for Zondervan/HarperCollins/Thomas Nelson that explicitly excludes apps from the policy:
The Fair Use Guidelines do not apply to Phone Applications, other New Media Platforms (websites, etc.) or Gift Products.
Upvote:1
While I agree with all that you should ask a lawyer, my understanding is that it is first about distribution, long before it is about display.
In order to have a program that displays a Bible translation, you must distribute the Bible translation with the program. Thus, simply distributing the content by way of a database is a violation, technically, even if not 'unlocked'. Even if this is done 'live' over the web, then the Web application is the limited to the same quota, without permission.
If this is only a Web application, perhaps you could get away with not distributing over 500 verses, but then you would be limited to 500 page views a day, followed by system errors.
As a programmer, the only legitimate way is to have distribution rights (redistribution license, or whatnot), and the only way to do that is through permission for the company.
Perhaps, if only one verse was transmitted per day, but to 500+ people (all the same verse for the day), it might be allowed. But, again, contact the publisher or sound legal counsel (who will tell you to contact them). Honestly, they are simply trying to cover expenses, but they are on the same team. Call them and try to work with them, with or without counsel.
Upvote:2
This is a legal issue and you should address it to the Bible translation editors for their legal department to consider. As a matter of fact, I wouldn't be surprised if they already have guidelines drawn up for this scenario and are ready to answer you if you ask them.