Why did Singapore Airlines decide to discontinue the longest non-stop flight in the world?

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It was fairly widely reported that fuel costs made the flights uneconomical. The maintenance of the A340-500s SIA retained specifically for the flight also contributed, as they only had five A340-500s.

Sample quotes:

It is widely known in the industry that SIA’s A340-500 non-stop flights to the U.S. are unprofitable, because of the four-engined aircraft’s higher fuel burn. Some SIA executives were also questioning why the carrier was going to the trouble of maintaining such a small fleet of A340s.

Source

Snyder and most other experts suspect the airline got tired of dealing with poor profit margins on the fuel-guzzling four-engine Airbus A340. "They do use a ton of fuel, and that's always painful," says Snyder.

Source

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Source: stackoverflow.com

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Why did Singapore Airlines decide to discontinue the longest non-stop flight in the world?

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