Why wasn't the DeLorean DMC-12 popular on the market?
Upvote:1
Actually there was a waiting list for the DeLorean.
It was a good car! But design, production as well as the company owner were dogged by setbacks, in part caused by the innovative design and therefore untested manufacturing technologies used.
Engine selection and location as well as chassis construction were changed after the original concept which led to considerable schedule pressures.
Construction on the factory began in October 1978, and although production of the DMC-12 was scheduled to start in 1979, engineering problems and budget overruns delayed production until early 1981.
About 9,200 DMC-12s were produced between January 1981 and December 1982. Almost a fifth of these were produced in October 1981. The workers were largely inexperienced, but were paid premium wages and supplied with the best equipment available. Most quality issues were solved by 1982.
The DeLorean Motor Company went bankrupt in late 1982 following John DeLorean's arrest in October of that year on drug trafficking charges. He was later found not guilty, but it was too late for the DMC-12 to remain in production
In 2007, about 6,500 DeLorean Motor cars were believed still to exist.
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