Term for one culture having a large influence over surrounding cultures?

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One term to describe this is cultural diffusion.

"The spreading out of culture...from a central point."

Today's "central point" might be America or China; Britain or France during the Industrial Revolution, and Greece or Rome in ancient times.

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One term that comes to mind is Acculturation. You mentioned a larger culture influencing smaller surrounding cultures and that is more or less the definition of acculturation. It's not necessarily a forced effect, but rather through contact between the cultures, the larger culture tends to "assimilate" the less dominant cultures into it.

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