score:7
Since we are comparing two civilizations, note that the Spaniards came from a world where money was long used in order to buy all manner of goods. When you had more money, you could buy whatever you wanted -- including lands, titles, and power. Even if you already had all of these, more money is always needed.
None of the civilizations of the New World had developed any form of currency; in order to acquire goods one had to hold a position which deserved them. That is, the status of you and your family determined your obligations and rewards.
Thus the Nahua would not have seen gold as a form of money, but rather as something that was due to the uppermost members of the status hierarchy. It was not a commodity to be bought and sold, but rather one to be used for display, as with jewelry, etc.
So when the Spaniards demanded gold, they at first appeared to be just another form of highly entitled group, albeit from some distant realm. It only became apparent over time that they were merely greedy interlopers. But by then it was too late.
The Nahua, and other New World civilizations, valued status; material goods followed status. There is no hierarchy of material goods when all good things come to you based upon your social status.
For example, consider Aztec Religion:
The sixteenth-century accounts written in Spanish and Nahuatl provide detailed descriptions of Aztec concepts of death and the afterlife. One of the most important accounts of Aztec mortuary rites and beliefs concerning the hereafter occurs in Book 3 of the Florentine Codex, an encyclopedic treatise of Aztec culture compiled by the Franciscan Fray Bernardino de SahagΓΊn. According to this and other early accounts, the treatment of the body and the destiny of the soul in the afterlife depended in large part on one's social role and mode of death, in contrast to Western beliefs that personal behavior in life determines one's afterlife.
This article goes on to discuss the funerals and afterlife of those who died "of disease or old age" as compared to those who died in battle.
Read more: http://www.deathreference.com/A-Bi/Aztec-Religion.html#ixzz4HhDejN00
Note: Aztec tribute:
Religion and Empire: The Dynamics of Aztec and Inca Expansionism, By Geoffrey W. Conrad, Arthur A. Demarest (1984), on p. 55, lists some of the tribute demanded by the victorious Aztecs (the Nahua):
Tribute from the subjugated peoples, besides food stuffs and other material needs of the people, included various items required as status symbols by the elite. Sacrificial victims were also provided in great numbers.
Tribute items: quetzalcoatl feathers and sacrificial victims
For good reads try:
The True History of the Conquest of New Spain by Bernal DΓaz del Castillo (1492β1581), one of the lieutenants of Cortez.
The First New Chronicle and Good Government by Felipe Guaman Poma de Ayala, (1535-1615), a Quechua nobleman known for chronicling and denouncing the ill treatment of the natives of the Andes by the Spanish after their conquest.