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Victor Henry Mair is an American Sinologist and professor of Chinese at the University of Pennsylvania, and this is what he wrote (emphasis mine):
An English language report in The Quarterly Bulletin of Chinese Bibliography states that, on October 4, 1935, the government “authorized” the use of simplified characters in official and private documents. In other words, the government granted permission for the use of simplified characters, but did not insist that they be used. This passive attitude toward script reform was not sufficiently powerful to undermine the edifice of well-established tradition it faced. Thus in January of 1936 the simplified character scheme was withdrawn before it could be truly applied. This withdrawal is typically attributed to the intervention of Dai Jitao, an influential conservative in the government who used his connections in the Ministry of Education to have the scheme rescinded. Whether or not the withdrawal can be traced back to a specific individual, conservative opposition was certainly the major factor in its failure.
Source: Victor H. Mair, ed., “Language and Ideology in Nationalist and Communist China” Sino-Platonic Papers, 256 (April 2015), pp. 11-2. PDF available: Sino-Platonic Papers