How to get the lowest hotel price on Expedia?
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Some sites are now doing price adjustments based on your setting, your history, and even your location / device type. Makes sense if they get more money.
Orbitz targets Mac users with more expensive hotels is one example.
A study on price at Northeastern University indicated:
We saw price steering from Sears, with the order of search results varying from user to user. We saw price discrimination from Home Depot, Sears, Cheaptickets, Orbitz, Priceline, Expedia and Travelocity, with product prices varying from user to user.
So what user attributes trigger personalization? The problem is that real users have a long history of browsed sites, searches, clicks and online purchases that we as researchers don’t know. Thus, when we observe personalized results in our experiments, we can’t tease out the underlying cause.
So the reason may not be apparent, but many online retailers do seem to be starting to do this to some degree. Even a travel site that I've worked with (not mine) has started showing 'recommended' flights (often the ones with higher margins for them).
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