Can I film corporate film on an ESTA?

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According Travel.State.Gov, an I visa is needed for, e.g.:

  • An employee of an organization that distributes technical industrial information who will work in the U.S. office of that organization.

and for such works:

Representatives of the foreign media who will work in their profession as media or journalists while in the United States cannot travel on the Visa Waiver Program or on visitor (B) visas.

There is some permission for still photography, but you are doing a much more professional set up, so I fear (but not 100% sure) that your cameramen should apply a "I visa".

As you see, most wording is about foreign media, but they took a broad definition.

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