Pre-1900s advertising methods targeting a sub-population stratified by demography/social classification

score:4

From Laird's Advertising Progress: American Business and the Rise of Consumer Marketing:

[The branding and advertising pioneer J. Walter Thompson] enhanced the value of advertising in "better" magazines and made an important, albeit coarse, step towards segmenting the population into markets defined by characteristics other than geography, ethnicity, or population.

A whole chapter of this book is called "Early Advertising Specialists". I can't see all of its contents here, but the details you want are almost certainly in there.

Aaron Brick 27586

📝 What advantage did Napoleon gain by attacking and antagonizing the Catholic Church?
📝 19th century cabins: why were beds off the ground? Or weren't they?
📝 Why has SACEUR exclusively been an American officer?
📝 Did the USSR invite other astronauts of Apollo 11 besides Armstrong?
📝 Was the Horo Cavalry "Balloon cloak" effective?
📝 Did the Vikings use horses in battle?
📝 In medieval times, were captured nobles always ransomed?
📝 Why wasn't there more use of wind power in antiquity?
📝 What's the difference between Country Born and Mulatto people in the 18th century New England?
📝 What was the impetus for some African nations to participate in the slave trade?
📝 What are some examples of famous people in history who made big mistakes that they learnt from and this then led them to succeed?
📝 How unusual was an unanswered naval salute of 150 guns?
📝 How did Austrian paramilitary organisations amass weapons during the interwar period?
📝 In the Medieval period, how long would an average swordsmith need to forge an average sword?
📝 How could ancient people determine the winter solstice was occurring?
📝 Was the British Empire bigger than the combined empires of the Iberian Union in terms of claimed land area?
📝 Were there any British traitors during the American revolutionary war?
📝 Are there depictions of hors*m*n in Roman Republic other than on the coins?
📝 What kind of training did Imperial military officers receive?
📝 Why were the Mongolian armies able to to use greater percentages of archers than (Medieval) Europeans?
📝 How was the 4th Duke of Norfolk executed?
📝 Was the Somerset Decision in 1772 in England the real underlying cause of the American Revolutionary war?
📝 Are there cases of U.S. Founding Fathers burning flags of other nations?
📝 What type of provisions would seafarers use in the mid 19th century?
📝 What happened to Wilhelm Hoffman?
📝 How didn't the North Koreans catch the pun "We paean the DPRK. We paean their great leader Kim Il Sung"?
📝 Were the 1400s-1600s really not part of the "Middle Ages"?
📝 In Europe, why were hereditary dynasties more prevalent in the medieval world than in the ancient world?
📝 How much did the Chinese Summer Palace cost to build?
📝 Where did the Greeks look for descendants of the Byzantine dynasties?

Source: stackoverflow.com

Travel Tips

Pre-1900s advertising methods targeting a sub-population stratified by demography/social classification

More post

Search Posts

Related post