Pre-1900s advertising methods targeting a sub-population stratified by demography/social classification

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From Laird's Advertising Progress: American Business and the Rise of Consumer Marketing:

[The branding and advertising pioneer J. Walter Thompson] enhanced the value of advertising in "better" magazines and made an important, albeit coarse, step towards segmenting the population into markets defined by characteristics other than geography, ethnicity, or population.

A whole chapter of this book is called "Early Advertising Specialists". I can't see all of its contents here, but the details you want are almost certainly in there.

Aaron Brick 27586

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Source: stackoverflow.com

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