Gender Color Association: When did boys become blue and girls pink?

score:13

Accepted answer

Apparently sometime after 1927. New source, but the dates roughly agree with @Nathan Cooper.

For example, a June 1918 article from the trade publication Earnshaw's Infants' Department said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” Other sources said blue was flattering for blonds, pink for brunettes; or blue was for blue-eyed babies, pink for brown-eyed babies, according to Paoletti.

In 1927, Time magazine printed a chart showing sex-appropriate colors for girls and boys according to leading U.S. stores. In Boston, Filene’s told parents to dress boys in pink. So did Best & Co. in New York City, Halle’s in Cleveland and Marshall Field in Chicago. Smithsonian

Upvote:-1

I have an ambrotype dated c 1860 with a little child - with blue ribbons. I think it is of my great grandfather as a baby. i can find no other relations that fit the bill.

Upvote:8

Let me wikipedia that for you.

"In the United States, there was no established rule in the 19th century. A 1927 survey of ten department stores reported that pink was preferred for boys in six of them and for girls in four. The foremost student of the role of color in children's fashion, Jo Paoletti, found that "By the 1950s, pink was strongly associated with femininity" but to an extent that was "neither rigid nor universal" as it later became."

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