score:7
Location.
According to A Companion to Ancient Macedonia edited by Joseph Roisman, Ian Worthington, the "site was attractive for several reasons".
Concerning Archelaus, we have what Thucydides, History of the Peloponnesian War said to go on when discussing the invasion of Macedonia from Thrace to the north (emphasis mine):
...retired all within their strongholds and walled towns, as many as the country afforded, 4 which were not many then, but were built afterwards by Archelaus the son of Perdiccas when he came to the kingdom, who then also laid out the highways straight and took order both for matter of war, as horses and arms and for other provision, better than all the other eight kings that were before him.
So Archelaus is credited with more military growth then all Macedonian kings before him. Specifically for fortification of cities. As mentioned above, Pella lies along a main North-South route, along the Varder-Axios river valley. This would be a natural route from the interior lands into Macedonia. Fortifications built here control your northern frontier. This is discussed in In the Shadow of Olympus: The Emergence of Macedon By Eugene N. Borza
The availability of resources, such as grain and fresh water, though it may seem of economic value to us, is also of prime military importance. When Sitalces invaded through that northern frontier, as mentioned by Thucydides , the Macedonian population "retired all within their strongholds and walled towns". If you had the resources you could do that. The Wikipedia article, though not very in-depth, says his invasion ended when "He was obliged to retire through failure of provisions." (A bit of diplomacy and a marriage helped. Emphasis mine)
So the location offered control of the northern frontier, access to the sea, and resources to enable one to be able to withstand a siege. Looks like a good choice to me. Location, Location, Location.