Did most citizens of the British Empire hold racists views before the post-war period?
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I think it unlikely that you'll find the answer you are looking for, at least as the question is currently framed. In a society where racist views are unchallenged (widely held or not), you are unlikely to find public opinion data to "measure" this. And without extensive polling at frequent intervals and with some geographic granularity, I'm not sure how you would hope to "quantify its spread", however you define "it", and can only hope to do so rather indirectly. In order to measure, you need a precise definition, which the question does not address.
That said, some of the most well-known evidence that racist imperial ideology was widely accepted in Victorian and pre-war society comes from advertising and popular culture. Here is an article that looks at ads for Pear's Soap, one of the more notorious sources of examples. This one is from 1884. It reflects an attitude that white skin is more desirable then dark skin, and may appeal to an assumption that black people are dirty. You can find many more examples like this. I don't mean to overstate how much this really tells us about people's awareness and attitudes about racism, but it clearly shows that racist ideas and images were not as offensive to the British public as they are today.
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