I am willing to contest the basic premise: despite several claims online, I won’t accept that this train station is the second most photographed building in the southern hemisphere. That said, perhaps it depends on how you stretch the definition of ‘building’.
Not exactly scientific, but hard numbers nonetheless, I searched Flickr for…
“machu picchu”: 544,850 photos
“Sydney Opera House”: 262,135 photos
“Dunedin”: 213,135 photos
“cristo redentor”: 52,291 photos
“brasilia congresso”: 46,002 photos
“christ the redeemer”: 25,810 photos
“sao paulo cathedral”: 4,190 photos
“brasilia congress”: 2,665 photos
“buenos aires pink house”: 2,190 photos
“Dunedin train station”: 2,151 photos
This is the sort of waffle that marketing people are very good at generating. It is positive in all the right ways, and negative in all the right ways. It’s clever.
Is it a slogan? Yes.
Is it possible to disprove? No/unlikely.
Compare this to many more formal slogans that are in use by large organizations – it follows many of the same rules.
Credit:stackoverflow.com‘