Seconding @pnuts, head to Lago di Como to celebrate Capodanno 2017, and splurge on one of the many package such as that at the Palazzo Gallio or a dinner cruise on the lake.
A Google search on Lago di Como Capodanno 2017 returns many more options.
Or head to Turino for the public celebration in the Piazza San Carlo with music, parade and fireworks.
I would not expect you to have much choice. Milan is dead on New Year’s Day – even restaurants are shut (some as part of closure over several days). The towns between Geneva and Milan seem not very promising.
A somewhat indirect route would take you from Lake Geneva to Milan via Lake Como (so about 1-1/2 hours more driving). Rambler Holidays enthuse about the area:
THE ROMANCE OF THE ITALIAN LAKES
Enjoy the charm and beauty of the most picturesque lakes in the world. You can almost hear the lakes and mountains resonate with romanticism.
At Lake Como it is possible to hire motorboats by the hour (several hours might not be enough). TripAdvisor highly recommends AC BOAT di Bolgiani M. Cristina. However, whether available on New Year’s Day seems may depend on management. In winter during the winter season our company will be open only by reservation in advance. You might try “For Informations & Reservations (reservation in advance is necessary) call us at: (+39) 345 9010694 or send us an email to: [email protected]” and test out your powers of persuasion.
Other than that I suggest contacting Swiss/Italian tourist boards because I think there is very little on offer (your choice of date may be more restrictive than I first realised).
Credit:stackoverflow.com‘
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