This is based on my experience living in Sierra Leone for close to a year, I can’t speak for anywhere else in the world but I suspect this is typical. A few differences from existing answers:
The difference seems to be hard work, hard scrubbing, and more attention paid to little habits that help keep clothes clean. Meticulous cleanliness of clothes seems to be a point of family pride, i.e. if you go out looking at all dirty, it reflects badly on your family, not just you. So they really do go above and beyond.
Since washing machines are both expensive and impractical, and unemployment is high, we hire a local housekeeper to clean our clothes. She hand-scrubs them meticulously, and they really do come back cleaner than from a washing machine. They also occasionally come back stretched a little… which shows how rigorous her scrubbing is.
It’s the hard work that makes the difference, but there are also some other little habits I’ve noticed that contribute, for example:
Somehow, local people manage to keep their shoes clean even during the rainy season when half the country is mud. I’ve tried to work out how they manage that, but I haven’t managed it yet.
This is really late, but no the clothes are so bright because they hands ash with handmade soap. I recently returned from Haiti and yes their whites were somehow whiter than my clothes with bleach. Their soap is homemade and lacks all the chemicals of ours. Plus the hand washing means you can focus on stains better unlike a washing machine.
In many parts of the world, including remote villages of 3rd world nations, people have a special set of clothes, their “Sunday go to meeting” outfit. Clothes that they wear only on special occasions, a village ceremony, going to the temple, the marriage of their children or the death of their parents. Sometimes these outfits are simply a nice sarong or a colorful shirt, sometimes they are full ensembles. They usually get hand-washed after being worn, neatly folded and stored away until their next use. And the arrival of a TV crew from another country would be grounds for the villagers to break out their Sunday go to meeting outfits.
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