What Is Burberry Known For

What is Burberry Known For?

Burberry is a British luxury fashion brand that has gained recognition worldwide for its distinctive tartan pattern and iconic trench coats. Established in 1856 by Thomas Burberry, the company has since become synonymous with timeless elegance, exceptional craftsmanship, and innovative designs. Over the years, Burberry has successfully evolved from a traditional outerwear manufacturer to a global luxury fashion house, offering a wide range of apparel, accessories, fragrance, and beauty products.

The Classic Trench Coat

One of the key elements that Burberry is known for is its classic trench coat. Since its introduction in the 1910s, the Burberry trench coat has been a symbol of fashion and functionality. Crafted with durable gabardine fabric invented by Thomas Burberry, the coat features a double-breasted front, epaulets, a storm flap, and a distinctive checked lining. This timeless piece has been worn by countless fashion icons, celebrities, and even military personnel, solidifying its status as a fashion staple.

The Iconic Tartan Pattern

Another defining feature of Burberry is its signature tartan pattern, known as the Burberry Check. Originally used as a lining in their trench coats, the iconic plaid design has become a recognizable symbol of the brand. The pattern is often incorporated into various Burberry products, including clothing, scarves, bags, and even interior décor. The traditional red, camel, black, and white tartan has become instantly synonymous with Burberry's heritage and luxury.

Innovation and Modernization

Burberry has always been at the forefront of innovation when it comes to fashion and technology. In 2006, under the leadership of Christopher Bailey, the brand launched "Art of the Trench," an online platform that allowed Burberry enthusiasts to share photos of themselves wearing the iconic trench coat. This interactive approach to marketing revolutionized the fashion industry and showcased Burberry's ability to merge tradition with modernity.

In addition, Burberry became a pioneer in the digital realm by live-streaming its runway shows and making collections available for purchase immediately after debuting on the catwalk. By embracing technology, Burberry has succeeded in democratizing fashion and reaching a global audience, solidifying its position as an innovative and forward-thinking brand.

Burberry Beyond Fashion

While Burberry is primarily known for its fashion offerings, the brand has expanded into other areas to provide a complete luxury experience. Burberry fragrances and beauty products, ranging from perfumes and colognes to makeup and skincare, allow customers to indulge in the brand's distinctively British essence.

Frequently Asked Question

Is Burberry a sustainable brand?

Burberry has made significant efforts to enhance its sustainability practices. They are committed to becoming carbon neutral in their own operations by 2022 and have pioneered new sustainable materials and innovative solutions. Burberry has also joined various initiatives and collaborations to promote a more sustainable fashion industry.

However, sustainability in the fashion industry is a continuous journey, and while Burberry has taken positive steps, there is always room for improvement. It's important for consumers to consider not only the brand's sustainability efforts but also the longevity and quality of their products when making purchasing decisions.

About me

Hello,My name is Aparna Patel,I’m a Travel Blogger and Photographer who travel the world full-time with my hubby.I like to share my travel experience.

Search Posts

Latest posts

Popular posts